Over 10 years I 'm a specialist in Online Marketing service , search engines , affiliate networks and content surgery to maximize your online revenue and sales. Long years working in medium and large enterprises made me a senior marketing project manager. Because I'm holding a Masters degree in Economics and Business Administration because I have worked for different international companies , because I 'm an expert manager in Online Marketing with all tools , because I 'm Google Adwords Qualified Individual , here to help you growing your online business with affordable prices .
What is your
? Read my latest MR? reports
Report Date Tested URL Click for Details
May.2008 Euronics.de
May.2008 Qvc.de
January.2008 Quelle.de
December.2007 Neckermann.de
December.2007 Otto.de
The Importance of Search Engine Optimization/Search Engine Marketing for B2B Marketers
By: Paul J. Bruemmer
Is Search Engine Marketing cost effective enough to increase profits for B2B marketers? You bet, and here's why. It's always been conventional wisdom that the fastest and most efficient way to research products and pricing is on the Web. Now Enquiro has documented survey research on the role of search engines in B2B transactions.
As you know, B2B transactions differ from most consumer transactions because these decisions require coordination between a number of different personnel before the final transaction is made. Therefore, the process requires a period of time between researching the product and placing the order. It's an ongoing rather than snap decision.
?The Role of Search in Business to Business Buying Decisions? is a well-designed study of approximately 1500 participants responding to a 40-question survey that was validated with pre-testing before implementation. You can download the entire report for free, and here are a few highlights:
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When participants were asked to indicate how they would go about making a B2B purchase, 93.2 percent said they would research the purchase online.
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When asked if they would use a search engine at some point in this task, 95.5 percent of participants indicated that they would.
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When asked where they would start their search for information, 63.9 percent of participants chose a search engine over consumer review sites, e-commerce sites, manufacturer's sites, and industry portals.
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When taking budget into consideration, manufacturer's sites and industry portals were the chosen starting place as budgets increased. However, 86.9 percent of participants said they would visit a search engine after visiting those sites. .
Search Engine Use Increases Sharply, Edging Towards Email as the Primary Internet Application
Article by:Peter DeLegge
Search engines have become an increasingly important part of the
online experience of American internet users. The most recent findings
from Pew Internet & American Life tracking surveys and consumer
behavior trends from the comScore Media Metrix consumer panel show that
about 60 million American adults are using search engines on a typical
day.
These results from September 2005 represent a sharp increase from
mid-2004. Pew Internet Project data from June 2004 show that use of
search engines on a typical day has risen from 30% of the internet
population to 41%. This means that the number of those using search
engines on an average day jumped from roughly 38 million in June 2004
to about 59 million in September 2005 - an increase of about 55%.
comScore data show that from September 2004 to September 2005 the average daily use of search engines jumped from 49.3 million users to 60.7 million users - an increase of 23%.
This means that the use of search engines is edging up on email as a primary internet activity on any given day. The Pew Internet Project data show that on a typical day, email use is still the top internet activity. On any given day, about 52% of American internet users are sending and receiving email.
These findings have considerable consequences for the way people
gather and use information online and the way e-commerce is conducted.
Internet Marketing or What's That You Said?
by June Campbell
Planning an Internet marketing strategy? Will you get the best ROI from
a CPA, CPC, PPL, or a hybrid model? And how will you track your CPM and
determine your CTR?
HUH?
If you're new to business and trying to learn how to market on the Internet, your first reaction will be complete bewilderment. Come to think of it, why am I suggesting this happens only to people who are new to business? I'm betting you'd find Fortune 500 CEO's who don't know their PPC from their CPA
Egads! And they say government employees talk in acronyms and jargon. They never came up with anything close to what you'll find on Internet marketing forums and bulletin boards.Daunting as it is, you'll need to know this stuff eventually. So, pour yourself a strong cup of something and plow through these definitions:
ROI (Return on Investment)
If your $1000 advertisement results in $1500 in sales, your ROI is $500.
Impression
The number of times a banner or advertisement is served (displayed) on a Website. If 10 people visited the web page containing the banner, you would have 10 impressions. If one person viewed it 10 times, you would still have 10 impressions.
Hit
This is a (poor) method of measuring Website traffic. A hit is registered each time a browser request is made from a web server. If you have a web page containing four graphics, each page display will count as five hits.
