OTTO Deutschland website marketing performance is tested
"How OTTO Deutschland website can produce more esales? ..."
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Search Engine Optimization SEO Search Engine Marketing SEM Affiliate Marketing Content Optimization
Marketing Rank Measurement Report © (Shortly MR²)
| This MR² report confirms: | OTTO.de | 01.12.2007 |  |
Average Search Engine Placement SEO: |
| Google Results | Versand (1), Shop (8), Online shop (3), online (none), bestellen (none), Bestellung (none), Shopping (none) |
| Yahoo Results | Versand(11), Shop(32), Online shop(none), online(105), bestellen(none), Bestellung(none), Shopping(84) |
| Live Results | Versand(9), Shop (none), Online shop (none), online (none), bestellen (none), Bestellung (none), Shopping (none) |
| PR & number of indexed links by Google | 6/10 | 1,680 |
| Number of Yahoo Badge Incoming Links | 3.498 |
| Keyword Selection | Failed |
| Metatag Properties | Disaster |
| Quality of incoming links | Industrial Regional links |
| Average number of Google indexed pages | 189,000 |
| Search Engine Marketing SEM PPC | Yes |
| Keyword Selection | Good |
| Targeting Level | Should be better |
| Title & Slogan Quality | Too General |
| Landing Page Quality | Too General |
| Content |
| Creativity and Informative Level | Failed |
| Site Language & Multiple Display Options | German only |
| Usage of Web2.0 ,Syndicated Feeds or cast | NO |
| Enough Content for SE Spiders? | No |
| Newsletter Subscription? | Yes |
| Product or Service Presentation |
| Product Photos or Service Details | Pass |
| Other Products or Services Recomendation | Yes |
| Technical and Help Documentation | Not Enough |
| Client Testimonials | Good |
| Ecommerce Properties |
| Online Shop? | Yes |
| Classification and Category Structure | Not Good |
| Easy Checkout | Good |
| Internationally Accepted Payment Options | Yes |
| Regional Payment Options | Yes |
| Delivery Options | Good |
| Discount for Online Purchasing | Yes |
| Clear Refund Policy | Good |
| Client Services Contact Options | Hotline and Phone |
| Product Review and Rating System | Needs development |
| Main Menu & Navigation Design |
| Menu Structure and Shorcuts | Failed |
| Design and Color Conformity | Good |
| Text Font,color and readibility | Should be better |
| Login Table Placement | Very Good |
| A new design? | Definetly |
| Subpages Quality |
| About Page | Pass |
| Contact Page and Options | Mail, Adress and Phone |
| Management and Team Information | Very Good |
| Clear and Well Designed FAQ | Pass |
| Terms and Conditions | Good |
| Privacy Policy | Very Good |
| Press Information | Yearly Press Releases under COM domain |
| Sitemap | Not Exist |
| Alexa Ranking | 1,286 |
| Reported by Erkan Meydanlioglu,Mr |
How to comment a MR² and Conditions
1) MR² is only related with your website or online business, neither with your respective brand name, product/ service quality
nor company identity. Just your web marketing competency is tested.
2) Prepared to give you idea about your esales conversion rates as well as traffic. Your potential and your actual turn over.
3) MR² does not mean to evaluate your marketing team's' proficiency. Online Marketing is enough complex subject and requires specialism.
4) You can request one time MR² or monthly basis MR². You get only results, not how to corrections. Modifications or corrections
are subject to a Service Contract.
5) If you are disturbed with your results , please send a Removal Request from your corporate email adress, titled Removal Request (Example: Assume
MR² is about www.yourdomain.com and removal request must match your email adress XYZ@yourdomain.com) Reporter's email adress is:
eko at onlinemarketingmanager dot org . Removal Requests will be considered in 3 business days after receipt.
6)Terms MR², MarketingRank ,Marketing Rank Logos and www.marketingrank.org domain name are copyrighted properties of
Erkan Meydanlioglu,Mr. Violations will be subject of an Official Case. You can reach Erkan Meydanlioglu,Mr via
www.onlinemarketingmanager.org for permission.